"Typography was used throughout Madonna's announcement to spell out 'Confessions II,' 'COADF 2,' and other promotional copy in all-caps, sans-serif typefaces, and some of the text is vertically stretched or outlined."
"A new, provocative M logo for the album shows the singer's legs in high-heeled silver boots making the shape of the letter out from behind a speaker."
"For a sequel to Madonna's beloved 2005 dance-pop album, Madonna reunited with producer Stuart Price who recorded, co-produced, and co-wrote the original Confessions on a Dance Floor."
"Special Offer, Inc., had previously worked with artists like Haim and Miley Cyrus, but it was its art direction for 2024's brat that put it on the map."
Madonna's new album, Confessions on a Dance Floor II, is set to release on July 3. The announcement features diverse typography, including Helvetica and various sans-serif fonts. Promotional materials include wheat paste posters and social media videos showcasing the album's title and first song, 'I Feel So Free.' Madonna collaborated with producer Stuart Price, who worked on the original album. The graphic design is handled by Special Offer, Inc., known for its type-first approach and previous work with artists like Haim and Miley Cyrus.
Read at Fast Company
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