""As a graphic designer working extensively in the cultural field, I see myself as a kind of translator", Ioana Petcu tells It's Nice That. When working on artist books, and exhibition identities, the creative is always looking to craft something that is "sensitive to the specific visual language of each artist", she says. The most important thing the designer goes into a brief with is "a clarity of mind" on the concept she must translate with her visual toolkit, she adds."
"Whilst her practice is concept-led, Ioana finds that a lot of the creative inspiration for her work lands on her desk quite coincidentally: in her day to day encounters with typography shape and colour, the "form enthusiast" extensively documents found design and ephemera that she later deconstructs and repurposes. Ioana collated a display of these found shapes and chance run-ins with great typography in her archival publication Findings from the street, which formed one of her Masters Diploma projects at Haute école des Artes du Rhin."
Ioana Petcu is a graphic designer working in the cultural field who frames her role as a translator of artistic concepts into visual form. She approaches projects, including artist books and exhibition identities, with clarity of mind on the concept and a visual toolkit that can render tactile typography and sculptural poster treatments. Her practice is concept-led but also driven by chance discoveries of typography and ephemera, which she documents, deconstructs and repurposes. She compiled these materials in Findings from the street, an archival index of transparent sheets for overlaying forms. She often uses linguistics and semiotics as theoretical lenses for her design process.
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