#visual-identity

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#rebranding

This delivery service rebrand is bringing me joy

GHTK's rebrand focuses on modern design and joyful imagery to propel the brand into the future with a creative spirit.
The rebrand of GHTK preserves its trustworthy nature while incorporating elements inspired by Vietnam's bustling traffic for a fun, contemporary feel.

Brooklyn Museum Celebrates 200 Years With a Rebrand

The Brooklyn Museum unveils a refreshed brand and visual identity in celebration of its 200th anniversary, merging history with a modern look.

The Guggenheim's new logo is a modern masterpiece

The Guggenheim Museum has rebranded to create a unified visual identity that honors its heritage while embracing contemporary culture.

Our most read logo and rebrand stories of 2024

The most popular logo rebranding stories of 2024 involved significant changes from major companies, showcasing innovation, heritage, and audiences' mixed reactions.

Japan Airlines' sleek rebrand is a soaring success

Japan Airlines' rebrand enhances its traditional identity with a modern visual appeal, balancing heritage with a contemporary audience focus.

One of the world's most boring companies just got one of the year's most interesting logos

Centersquare demonstrates that B2B companies can have innovative and engaging branding, challenging the stereotype of dull corporate identities.

This delivery service rebrand is bringing me joy

GHTK's rebrand focuses on modern design and joyful imagery to propel the brand into the future with a creative spirit.
The rebrand of GHTK preserves its trustworthy nature while incorporating elements inspired by Vietnam's bustling traffic for a fun, contemporary feel.

Brooklyn Museum Celebrates 200 Years With a Rebrand

The Brooklyn Museum unveils a refreshed brand and visual identity in celebration of its 200th anniversary, merging history with a modern look.

The Guggenheim's new logo is a modern masterpiece

The Guggenheim Museum has rebranded to create a unified visual identity that honors its heritage while embracing contemporary culture.

Our most read logo and rebrand stories of 2024

The most popular logo rebranding stories of 2024 involved significant changes from major companies, showcasing innovation, heritage, and audiences' mixed reactions.

Japan Airlines' sleek rebrand is a soaring success

Japan Airlines' rebrand enhances its traditional identity with a modern visual appeal, balancing heritage with a contemporary audience focus.

One of the world's most boring companies just got one of the year's most interesting logos

Centersquare demonstrates that B2B companies can have innovative and engaging branding, challenging the stereotype of dull corporate identities.
morerebranding
#branding

Logo vs icon vs symbol: all the logo terms you need to know

A logo is a single design representing a brand, crucial for visual identity.
Understanding terms like symbol logo and wordmark is essential for effective branding.

How Paris 2024 was a beautiful evolution of Olympic design

The Olympic visual identity adapts to reflect tradition and modernity while showcasing the culture of the host country.

Turner Duckworth's Kleenex rebrand features a bespoke serif inspired by "a mean case of the sniffles"

Kleenex has launched a new global visual identity to celebrate its centenary, aiming for coherence and modern personality across markets.

The biggest branding trends coming in 2025

Brat's bold branding symbolizes a shift in design post-pandemic, capturing a new cultural vibe.

Reimagining Las Vegas with San Francisco-based design studio, The New Company

Successful branding involves creating a cohesive identity for different venues within a luxury resort, balancing sophistication with accessibility.

How modern typography is designed

Good typography is essential for modern branding as it enhances readability and communicates brand identity effectively.

Logo vs icon vs symbol: all the logo terms you need to know

A logo is a single design representing a brand, crucial for visual identity.
Understanding terms like symbol logo and wordmark is essential for effective branding.

How Paris 2024 was a beautiful evolution of Olympic design

The Olympic visual identity adapts to reflect tradition and modernity while showcasing the culture of the host country.

Turner Duckworth's Kleenex rebrand features a bespoke serif inspired by "a mean case of the sniffles"

Kleenex has launched a new global visual identity to celebrate its centenary, aiming for coherence and modern personality across markets.

The biggest branding trends coming in 2025

Brat's bold branding symbolizes a shift in design post-pandemic, capturing a new cultural vibe.

Reimagining Las Vegas with San Francisco-based design studio, The New Company

Successful branding involves creating a cohesive identity for different venues within a luxury resort, balancing sophistication with accessibility.

How modern typography is designed

Good typography is essential for modern branding as it enhances readability and communicates brand identity effectively.
morebranding

Your Secret Weapon for Creating Stunning Business Images | Entrepreneur

Luminar Neo offers AI-driven photo editing tools for professionals, making advanced visual identity creation easy and accessible.
#typography

20 Best Free Fonts for 2025: Essential Choices for Designers

The right font is vital for shaping design identity and communication.
The demand for high-quality free typefaces is on the rise.
A diverse range of free fonts enhances design creativity.

This colorful new font doesn't use a single letter

A new font, Poly Mono, challenges the traditional concept of what a font is by using shapes instead of letters.

Finnish design studio TSTO is pushing boundaries in the cultural corner

TSTO's identity was shaped by Japanese design influences and FFFFOUND!, leading to a focus on culture-related graphic design.

P.F. Flyers plants its feet back on nostalgic ground with new brand identity

Bokeh agency revamped P.F. Flyers' visual identity by reconnecting to its history and audience through a new logo, badges, and typography.

20 Best Free Fonts for 2025: Essential Choices for Designers

The right font is vital for shaping design identity and communication.
The demand for high-quality free typefaces is on the rise.
A diverse range of free fonts enhances design creativity.

This colorful new font doesn't use a single letter

A new font, Poly Mono, challenges the traditional concept of what a font is by using shapes instead of letters.

Finnish design studio TSTO is pushing boundaries in the cultural corner

TSTO's identity was shaped by Japanese design influences and FFFFOUND!, leading to a focus on culture-related graphic design.

P.F. Flyers plants its feet back on nostalgic ground with new brand identity

Bokeh agency revamped P.F. Flyers' visual identity by reconnecting to its history and audience through a new logo, badges, and typography.
moretypography

milano cortina 2026 reveals look of the olympic and paralympic winter games

The Milano Cortina 2026 Winter Games unveil a visual identity called 'Vibes,' inspired by creativity and rich Italian culture.

The Harris campaign is running the biggest political ad of all time on the Sphere

Vice President Kamala Harris's campaign is showcasing the biggest political ad ever on the world's largest screen in Las Vegas.
#brand-strategy

Why you need to adopt a 'fix and flex' approach to branding

Brand consistency can lead to creative complacency and constraints.
Using a mix of fixed and flexible assets fosters brand coherence and innovation.

What does a brand designer do? - LogRocket Blog

Brand design shapes consumer perception and establishes a lasting brand impression through visual elements.

Why you need to adopt a 'fix and flex' approach to branding

Brand consistency can lead to creative complacency and constraints.
Using a mix of fixed and flexible assets fosters brand coherence and innovation.

What does a brand designer do? - LogRocket Blog

Brand design shapes consumer perception and establishes a lasting brand impression through visual elements.
morebrand-strategy
#logo-design

The new Paris Basketball logo is a luminous improvement

The new Paris Basketball logo embraces its connection to the city through the Eiffel Tower, sparking mixed reactions over its design.

The best (and worst) Eurovision logo designs so far

Eurovision logos reflect the event's vibrant legacy and can vary in design, from national symbols to metaphorical meanings.

The new Paris Basketball logo is a luminous improvement

The new Paris Basketball logo embraces its connection to the city through the Eiffel Tower, sparking mixed reactions over its design.

The best (and worst) Eurovision logo designs so far

Eurovision logos reflect the event's vibrant legacy and can vary in design, from national symbols to metaphorical meanings.
morelogo-design

PayPal's generic rebrand is a symptom of a troubling cultural shift

Minimalist corporate rebrands reflect a troubling cultural trend toward conformity, diminishing creativity and unique brand identities.

Battle of the Political Brands

Trump emphasized the significance of political branding in the debate, indicating he has a strong brand compared to Kamala Harris's imitation of Biden.

BC.GAME Unveils Brand Upgrade To Enhance Its iGaming Platform | HackerNoon

BC.GAME has launched a brand upgrade focusing on visual identity, user interface, and innovative products to enhance its global iGaming leadership.

The Wombles get a suitably charming rebrand courtesy of How&How

The challenge of refreshing The Wombles brand while maintaining its classic charm led to a detailed exploration of its eclectic design history.

FaceApp Isn't Just Fun Filters, It's a Digital Lifeline for Trans Affirmation

AI tools help transgender individuals visualize their gender identity, playing a significant role in their transition journey.

Kit Studio's retail identity for London Transport Museum taps into TFL's graphic iconography

The project embraced the challenge of balancing respect for a historic brand with innovation in design.

Powerful Branding Strategies And Marketing Tips For Small Law Firms

Small law firms face challenges in marketing due to limited resources and staff, leading to visibility struggles and less effective strategies.

Human After All brands Vimeo's break out of browsers, onto the big screen

Short films on Vimeo are typically viewed on small screens but are now getting showcased on big screens through the Vimeo Staff Picks Screening Series.
#brand-guidelines

15+ Free Branding Identity Templates for InDesign - Speckyboy

Brand guidelines templates in InDesign simplify the creation of comprehensive and professional brand documentation.

Download an Eye-Catching Brand Guidelines Template for Adobe InDesign

Brand guidelines are essential for maintaining brand consistency.
Brand guidelines template from Adobe Stock can help streamline the process.

15+ Free Branding Identity Templates for InDesign - Speckyboy

Brand guidelines templates in InDesign simplify the creation of comprehensive and professional brand documentation.

Download an Eye-Catching Brand Guidelines Template for Adobe InDesign

Brand guidelines are essential for maintaining brand consistency.
Brand guidelines template from Adobe Stock can help streamline the process.
morebrand-guidelines

Regrets Only's colourful patchwork identity for Potluck reflects the ethos of small-batch cooking

Regrets Only focused on creating a handmade and intentional visual identity for Potluck's products, drawing inspiration from Korean traditions and food textures.

What Entrepreneurs Should Know About Creating a Standout Brand

Building a strong brand through unique visual identity and customer connection is crucial for driving business growth.

Canada Water Dockside unveils stylish new identity

Dockside's new visual identity embodies optimism and playfulness, capturing London's creative climate.
Nature is at the core of Dockside's design, representing flexibility, diversity, and a vibrant future.

Good Habit builds serene brand identity for AI marketing tool, Wonda

AI is increasingly integrated into marketing, like the Wonda AI marketing platform.
Wonda aims to simplify marketing tasks, automate processes, and provide daily reports for a stress-free experience.

Learn Mobile Photography and Visual Identity for Instagram

Master mobile photography for Instagram with Mina Barrio
Develop a cohesive visual identity and tell a unique story on Instagram

Rebrand for LGBTQIA+ helpline Switchboard hinges on the humble speech mark

UK's oldest LGBTQIA+ helpline rebrands with new visual identity
Logo features a speech mark symbol inspired by archival material

Why The Traitors UK logo is murderously good

The Traitors UK has a strong visual identity with a gothic feel that adds to the chilling atmosphere of the show.
The Traitors UK's visual identity was created by Turquoise Branding, who took cues from the original Dutch series.
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