Making publications into playgrounds for design: Madeline Montoya on the creative practices behind Byline and Bloomberg Businessweek

"Texas-born and New York-based designer Madeline Montoya is not only the creative director of Byline, but also the art director for Bloomberg Businessweek. At September's Nicer Tuesdays in New York City, the multi-hyphenate took the audience through her holistic and malleable approaches to brand and editorial design, shedding light on the typeface, motion effects and web design that is part of making publications into playgrounds for design."

"At September's Nicer Tuesdays in New York City, the multi-hyphenate took the audience through her holistic and malleable approaches to brand and editorial design, shedding light on the typeface, motion effects and web design that is part of making publications into playgrounds for design."

Madeline Montoya is Texas-born and New York-based, serving as creative director of Byline and art director for Bloomberg Businessweek. Her design approach is holistic and malleable, blending brand and editorial practices. Montoya integrates typeface selection, motion effects, and web design to create playful publication experiences. She treats publications as design playgrounds, using interactive and typographic strategies to expand editorial boundaries. Her practice spans print and digital, emphasizing cohesive identity and dynamic visual storytelling across platforms. Montoya emphasizes adaptability and the playful use of tools to engage readers. Her work connects typographic detail with motion to enliven content and brand voice.

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