#web-design

#web-design

A hero section is the first, visually prominent UI block at the top of a web page or digital product screen. Its job is to welcome users, present the product value at a glance, and effectively guide them to a desired primary action. It improves the first user impression with the product using a compelling headline, supporting copy, and CTAs (call-to-action), and other visual enhancements.

London's business landscape has always been fiercely competitive. Whether you're a Shoreditch startup, a Mayfair consultancy, or a Croydon-based manufacturer, you're competing not just with neighbouring businesses but with companies across the UK and internationally. In this environment, your website isn't just a digital brochure - it's your hardest-working salesperson. Yet walk through most London business websites, and you'll find the same pattern: beautiful design, striking imagery, clever copy,

Freelancers can choose their own business policies. We can determine how we work, when we work, and how much we charge. That last one can be difficult, to say the least. Pricing has confounded many a small business owner. Choosing what to charge for your service is only one part of the equation, however. You must also decide how to communicate those figures with others.

For your company and your products, your logo, packaging, and the impression you make via search engines and digital channels are the first things that clients and consumers will register. Controlling your brand image is linked to your success, and a polished professional look is vital. Design needs today aren't restricted to graphic design - they also include effective website and UX/UI design.

I have to start with Bill Belichick. I promise I won't linger on that washed-up piece of driftwood for very long, but he serves as a useful, if minor, example. Here is Bill Belichick's official website. It's a terrible website. The design is so old that I half expected a pop-up alert telling me that I needed to download Flash. And the copy is so weak (example: "In 2000, Belichick led the Patriots to 20 winning seasons") that Belichick's weird-ass girlfriend probably wrote it herself.

Ambient animations are the kind of passive movements you might not notice at first. However, they bring a design to life in subtle ways. Elements might subtly transition between colours, move slowly, or gradually shift position. Elements can appear and disappear, change size, or they could rotate slowly, adding depth to a brand's personality. In Part 1, I illustrated the concept of ambient animations by recreating the cover of a Quick Draw McGraw comic book as a CSS/SVG animation.

Creating motion can be tricky. Too much and it's distracting. Too little and a design feels flat. Ambient animations are the middle ground - subtle, slow-moving details that add atmosphere without stealing the show. Unlike timeline-based animations, which tell stories across a sequence of events, or interaction animations that are triggered when someone touches something, ambient animations are the kind of passive movements you might not notice at first. But, they make a design look alive in subtle ways.

At some point, I think all web designers circle around to the thought that if design software was only more like the web itself that it would be better for it. We would gain efficiency in that there may not need be much translation at all between design and the finished product. Time and quality suffer during the translation required now.

The design of therapywarsaw.com is driven by a live generative system, creating a digital threshold that visually embodies the principles of psychotherapy.

AI-powered web browsers are transforming internet interactions by integrating conversational assistants, allowing users to automate workflows and retrieve information using natural language.

Parallax is a design pattern where webpage elements move at different speeds during scrolling, creating a layered, three-dimensional effect. Initially reliant on JavaScript, a recent CSS-only method has emerged, allowing smoother, non-blocking animations.

Google's sticky search bar feature, which allows the search bar to shrink and stick to the top of the page while scrolling, appears to be live for users.

Hearing the background track from a 2008 website transported me back in time, highlighting how music once shaped digital experiences.

When converting HTML to WordPress themes, excessive WordPress indices add numerous CSS classes that conflict with the original HTML layout and design, necessitating solutions to manage these classes.

Accessible typography benefits diverse user groups including older adults facing age-related vision change, people with cognitive and neurodivergent disabilities, and even non-native language speakers.

My browser displays images as I expect, but the h1 and h2 headings do not. They appear much smaller than I believe they should.

One of the major challenges web designers face is ensuring that websites function seamlessly across various browsers, as each may interpret code differently.

You wait 3 seconds. The last word fades out and a new one fades in: I call this design pattern The Wheel of Nothing: a rotating list of audience segments meant to impress through inclusion and draw attention through motion... for absolutely no reason.

Adding SMIL animations in SVG enhances design capabilities, going beyond what CSS animations can achieve and offering designers a semantic animation solution.