Microsoft is currently trialing a new visual design for URLs within its Bing Search results by italicizing them. This change has drawn attention from users, including Frank Sandtmann, who criticized the alteration as aesthetically odd, suggesting that it could imply that exact match domains hold increased significance. While the purpose of this design adjustment remains unclear, it has sparked discussions on platforms like Mastodon, where users are sharing their thoughts and screenshots of the new format.
Bing is messing around with the font of the URL: it is displayed in italics. This gives the impression that exact match domains (EMD) are important.
Looks weird, and he is right.
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