""The subversive simplicity of hobo hieroglyphics - the chalk markings left by people travelling through America during the Great Depression - are rooted in pure pragmatism: quick, direct signals that connect people to one another and to the landscape.""
""That single moment crystallised everything - a simple, ancient-style mark that celebrates our connection to the earth.""
""To achieve this, Templo hand-animated everything in the studio, filming each other and studying natural movement to pin down the animated sequences of these Matisse-style cut outs using traditional onion-skinning animation techniques to capture the motion.""
""We balanced these organic forms with a minimal typographic system using contemporary Grotesk, a deliberate choice to keep typography quiet and ordered whilst motion and mark making remained loose and expressive.""
The agency developed a handcrafted visual identity for Casi, emphasizing sustainability through a warm aesthetic. Inspired by hobo hieroglyphics, the design reflects human mark-making and connection to the landscape. The logo evolved from a traditional approach to an animated figure inspired by a child's play. The illustrated language features imperfect, handmade graphics animated with a human touch. A minimal typographic system complements the organic forms, ensuring a balance between expressive motion and ordered typography.
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