"The entertainment sector is a prime example of how brands can utilise different fonts and colours, but with the same goal of driving subscriptions. Take Prime Video, for example, they have a font called Prime Video Sharp, which is a customised version of Sharp Grotesk. Designed to be both strong and friendly, it helps to support the strong catalogue of Prime's offerings while reinforcing a professional streaming experience. Spotify has a custom sans-serif font, which combines sharp angles to create a dynamic look for the brand."
"Certain typefaces are dominating the digital space right now, with a lot of success coming down to their versatility, clarity, and adaptability. With fonts like Helvetica, Montserrat, and Roboto being the top choices, it's also interesting to see more serif fonts emerging, including Garamond and Playfair Display, solidifying their place in modern marketing. Fonts are a part of a visual language, and they help to communicate a brand's identity, as well as its personality and purpose."
Certain typefaces dominate the digital space due to versatility, clarity, and adaptability, while serif fonts such as Garamond and Playfair Display are gaining ground in modern marketing. Fonts function as a visual language that communicates brand identity, personality, and purpose. The entertainment sector pairs typography with logos and colours to drive recognition and subscriptions. Prime Video uses Prime Video Sharp, a customised Sharp Grotesk, to convey strength and friendliness while reinforcing a professional streaming experience. Spotify employs a custom sans-serif with sharp angles to add energy and adaptability across verticals. Gaming uses themed typefaces to match game settings and narratives. Bold text attracts attention by using a wider letterform.
Read at Business Matters
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