"Titled ' Fonts, Feels, & Reels: Generational Attitudes to Type', the multi-country study explores how over 12,000 social media users, from Gen Z to Boomers, use fonts as a form of visual language - and how younger generations in particular are using them to build identity, create emotional connection, and shape how their content is received."
"(Image credit: Monotype) 78% of all respondents reported that using distinctive fonts boosts engagement on social posts. Meanwhile, lack of font choice is a frustration, with more than half of Gen Z and Millennials frustrated by the limited font options on social media platforms. This has led creators to go "off-platform" for greater font freedom, with 71% of those who use external design tools for creating social media posts doing it specifically for more font choice and control."
A Monotype study surveyed over 12,000 social media users across generations, from Gen Z to Boomers, about their attitudes to type. Respondents reported that distinctive fonts boost engagement, with 78% affirming a positive effect on social posts. More than half of Gen Z and Millennials expressed frustration with limited font options on social platforms, prompting creators to use external design tools for greater font choice and control; 71% of those tools users cited font freedom as their motivation. Younger users employ fonts as a visual language to build identity, create emotional connection, and influence how content is received.
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