fromThe Art Newspaper - International art news and events
6 days agoWant to be a museum influencer? London's National Gallery launches open call for content creators
The National Gallery in London is expanding its influencer network. Last year it launched the 200 Creators programme as part of its bicentenary celebrations, selecting 200 social media content creators to become affiliated with the museum. The content produced as part of the programme generated 42 million views and more than 2.2 million engagements across social media in 2024, according to a museum press statement.