BBC News is establishing a new department to leverage AI for personalized content delivery, particularly targeting under-25s amidst changing news consumption patterns. Chief Executive Deborah Turness emphasized the necessity to adapt swiftly in response to challenges such as increased news avoidance and competition from social media. The new initiative aims to utilize AI to curate content based on users' past consumption habits, ensuring personalized experiences. While many news organizations explore AI, concerns about potential inaccuracies remain, prompting cautious implementation of the technology within the BBC's framework.
We must become ruthlessly focused on understanding our audience needs, on delivering the kind of journalism and content they want, in the places they want it.
It is understood that measures could include deploying AI to curate stories for users on their phones, based on their previous consumption.
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