"Alphabet Inc.'s Google became the first company to be designated with so called strategic market status in the UK, exposing the US firm's online search and advertising business to a closer scrutiny by the country's antitrust watchdog."
"The Competition and Markets Authority said Google's entrenched market power merits the designation - aimed at ensuring competition in digital markets."
"The watchdog raised concerns over fairness in Google search results, high advertising costs and AI-generated search responses."
Google became the first company designated with strategic market status in the UK, exposing its online search and advertising business to closer scrutiny by the country's antitrust watchdog. The Competition and Markets Authority judged that Google's entrenched market power merits the designation, which is aimed at ensuring competition in digital markets. The designation places the firm under increased oversight to address competitive concerns. The watchdog raised specific issues regarding fairness in search results, high advertising costs for businesses, and the effects of AI-generated search responses on competition.
Read at Bloomberg.com
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