Google relies heavily on online advertising, and the company has previously been criticized for the amount of data it sucked up from users in the name of targeted advertising. However, the search giant introduced the Privacy Sandbox back in 2019 in a bid to deliver a more private approach to advertising on the web. Unfortunately, Google has now announced the end of Privacy Sandbox.
Our subsector coverage includes Online Advertising, eCommerce/Rideshare/Food Delivery, and Online Travel. We look at key themes across each subsector, the impact of AI, and company-specific product initiatives to identify the most compelling investment themes and stocks... We are particularly bullish on the online advertising space broadly, driven by several themes, most notably AI driving more user engagement, better advertising efficacy, helping expand the addressable market, and on the cusp of benefiting from a wave of customer acquisition spending from AI native companies,
The move will give users a choice between paying a monthly fee or continuing to use the services for free with targeted advertising, a model that has faced increasing scrutiny from European regulators. The subscriptions, priced at 2.99 pounds ($3.99) a month on the web and 3.99 pounds on iOS and Android, reflect similar offerings Meta has rolled out in the European Union to comply with data privacy rules.
TikTok's efforts to stop children using the app and protect their personal data have been inadequate, a Canadian investigation has found. Hundreds of thousands of children in the country use TikTok each year despite the firm saying it is not intended for people under the age of 13, according to the findings. The investigation also found TikTok had collected sensitive personal information from "a large number" of Canadian children and used it for online marketing and content targeting.
According to documents cited by the report, Google's advertising platforms, including YouTube and Display & Video 360, were used to distribute promotional content designed to counter international concerns over humanitarian conditions in the territory. One YouTube video from Israel's Foreign Ministry, widely circulated through paid promotion, claimed: "There is food in Gaza. Any other claim is a lie." The clip has been viewed over six million times.
The Walt Disney Co. has agreed to pay $10 million to settle a Federal Trade Commission inquiry into alleged violations of child privacy laws. The settlement, disclosed Tuesday, covers videos that Disney uploaded to YouTube that were not properly marked as children's content. That lapse allowed the videos to become targets for online advertising, drawing the attention of federal regulators.
We've been getting reports from some of our readers that in certain regions, pop-up banners appear on GSMArena without a proper close button. We want to assure you that this is not intentional and we're trying to get to the bottom of it. The reality is that modern online advertising is a complex ecosystem. Our site runs header bidding across dozens of marketplaces, with hundreds of networks and thousands of advertisers competing in real time.
