The Scotch whisky export market is experiencing volatility, with contrasting trends noted in 2024. While India showed impressive growth, becoming the top market for volume with a 15% increase, traditional markets like the EU and North America face challenges. Exports overall were valued at £5.4 billion, down 3.7% year-over-year, despite a 3.9% increase in volume. Notably, Turkey gained traction, showing substantial growth in both value and volume, while distilleries saw mixed signals from markets like Japan, Spain, the U.S., and France.
Exports to traditionally strong markets in the EU and North America have become much more challenging, as reflected in declines from 2023 to 2024.
India stands out with a 15% increase in Scotch imports, marking it the only top-five market to experience year-over-year growth in volume.
Turkey saw a remarkable 37% increase in the value of Scotch exports, indicating a strong demand and shift in market dynamics.
Overall, distillers exported £5.4 billion worth of Scotch in 2024, down 3.7% from 2023, showing mixed trends in the global whisky market.
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