Influencers to urge young people to not vape as part of UK government campaign

A new government-funded campaign aims to deter young people from vaping through influencer-led outreach on platforms like YouTube and Instagram. With a concerning rise in vaping among youths—one in five aged 11 to 17 have tried e-cigarettes—the initiative features influencers like Big Manny and DJ Bodalia. Public Health Minister Ashley Dalton emphasized the need for thorough research on vaping's long-term health effects. The campaign coincides with new legislation aimed at restricting vape marketing to minors, addressing significant health risks linked to nicotine and lung development.

Influencers will urge young people not to start vaping as part of a government-funded campaign aiming to address health risks.

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