The UK government faces increasing pressure to address misleading marketing tactics used by baby formula companies. These companies are accused of exploiting legal loopholes, especially affecting vulnerable new parents. A recent report from the Competition and Markets Authority highlighted significant issues, including misleading claims and price hikes averaging 25% over two years. Low-income families are particularly burdened as they navigate inflated costs, all amidst the misconception that higher prices indicate better nutrition. MPs are advocating for stricter regulations to protect consumers from exploitation.
The government is facing renewed calls to tackle the 'exploitative' marketing tactics employed by baby formula companies, which are accused of inflating prices and making unfounded health claims.
Jess Brown-Fuller highlighted that new parents are particularly vulnerable to misleading marketing tactics, where firms exploit legal loopholes to bypass advertising regulations.
The Competition and Markets Authority (CMA) study indicated significant issues within the baby formula market, including misleading marketing and a 25 per cent price increase over the two years.
Many low-income families are facing substantial cost burdens due to the inflated prices of baby formula, despite the misconception that higher prices mean better nutrition.
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