"TfL said the ad was one of three that ran on Facebook, each a cut down section of a two-minute film, called Would you know how to act like a friend?, part of a campaign to encourage Londoners to intervene safely if they witness sexual harassment or hate crime on the public transport network. The company, which runs the capital's transport network including the underground and bus system,"
"However, the ASA said it was still possible to see the ad in isolation, and that it could still cause harm or offence, and assessed the ad as it would have appeared in a users' feed on Facebook. We understood there was a negative racial stereotype based on the association between black males, including teenagers, and threatening behaviour, said the ASA."
A TfL Facebook ad showing a black teenage boy verbally harassing a white girl was banned for perpetuating a negative racial stereotype associating black men with threatening behaviour. TfL explained the clip was one of three shortened sections from a two-minute film called Would you know how to act like a friend?, intended to encourage safe intervention against sexual harassment or hate crime on public transport. TfL said the full film featured a diverse cast and that two male youths, one black and one white, both intimidated the victim. TfL presented viewing-probability statistics, but the ASA judged the single clip could still be seen in isolation and cause harm.
Read at www.theguardian.com
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