Trade shows and print ads brought in a trickle of interest, but most of those leads were unqualified. Follow-ups were slow, spreadsheets were messy, and opportunities were slipping away. But what if, within 90 days, that brand was able to sign franchise agreements in three new states without a single in-person meeting? By combining targeted social media lead generation with an automated CRM system, that outcome could be possible. Why? Scattered efforts would turn into a predictable, scalable growth engine.
The social media advertising market is currently valued at about $234 billion, according to Statista, and growing. Reddit is benefiting from this tailwind, but what makes the stock a particularly compelling growth stock to buy is the company's data from user discussions, which is valuable for AI model makers. The stock is up more than 40% year to date, putting it on course to rise substantially over the next five years from continued growth of the platform.
One pinned post features a highly produced video that starts with a family walking in a field and urges viewers to defend their homeland. Another displays an image of a younger and older man in military garb, designed to look like a first world war-era army recruitment poster. Under it, in big bold capital letters: NO AGE CAP JOIN ICE NOW. The caption: We're taking father/son bonding to a whole new level.
"We get banned on social media advertising all the time," said Priyanka Jain, cofounder and CEO of Evvy, a women's health company, highlighting the challenges they face in promoting products.