#social-media-advertising

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E-Commerce
fromPractical Ecommerce
1 week ago

Facebook 'Megaphone' Powers D2C Watch Brand

Advertising amplifies brands rather than directly acquiring customers, viewing platforms like Facebook as tools for long-term value.
Marketing tech
fromAdExchanger
1 week ago

Those Local TV Ads You're Seeing? A Lot Of Them Are Using Blockgraph's Data Onboarding | AdExchanger

Small businesses are the main drivers of social media advertising demand.
fromwww.bbc.com
3 weeks ago

Gemma Collins weight-loss drug advert banned

The ASA stated that it sought advice from the Medicines and Healthcare products Regulatory Agency, which expressed concern that consumers were likely to be led to request a prescription weight-loss medication.
Health
fromFast Company
1 month ago

'We get banned' all the time: Why Megababe and Evvy still face pushback on women's health products

"We get banned on social media advertising all the time," said Priyanka Jain, cofounder and CEO of Evvy, a women's health company, highlighting the challenges they face in promoting products.
Startup companies
fromTechRadar
1 month ago

No, those amazing deals on Facebook aren't real - it's a scam, and here's how to spot it

More than 4,000 fake domains impersonating popular brands have been spotted, pushing scam ads on Facebook Marketplace, exploiting loopholes in Meta's ad policies.
Online marketing
fromArs Technica
2 months ago

Amazon Fire Sticks enable "billions of dollars" worth of streaming piracy

Outdated DRM tech and platforms like Amazon Fire Sticks significantly contribute to streaming piracy.
UK politics
fromwww.bbc.com
2 months ago

Reform candidate defends 'racist' Sarwar advert

The advert by PA Media Reform UK regarding Anas Sarwar has sparked accusations of racism and calls for its removal.
fromThe IP Law Blog
2 months ago

The Briefing: When a TikTok Costs You $150,000 - Copyright Pitfalls in Influencer Marketing

Brands must secure music rights before using songs in advertisements to avoid legal repercussions.
Warner Music Group's lawsuit against DSW highlights the importance of understanding IP laws.
fromThe Conversation
2 months ago

Follow the money: the organisations that spent the most on social media during the election

In the 2025 Australian federal election, around A$40 million was spent on social media advertising by political parties and various interest groups.
Left-wing politics
fromForbes
3 months ago

5 Social Media Advertising Trends You Need To Know Now

Short-form video content is dominating social media advertising, with attention spans pushing brands towards concise creatives.
Generative AI is revolutionizing ad content creation, enhancing personalization and optimization.
fromVerticalResponse
3 months ago

Facebook Ads: Strategies and Types for Effective Marketing

Facebook Ads help businesses target specific audiences effectively and achieve diverse marketing objectives.
Successful campaigns need careful planning with clear objectives, audience targeting, budgeting, and bidding.
Advanced strategies enhance Facebook Ads' performance, addressing challenges like ad fatigue.
Social media marketing
fromForbes
4 months ago

Best Buy's Social+ Platform Signals Retail Media's Off-Site Future

Best Buy launches Social+, extending retail media campaigns to Meta's social platforms using first-party data.
fromIndependent
4 months ago

Any Other Business: Pippa O'Connor is walking the thin line between ads and content

The Advertising Standards Authority has upheld a complaint concerning a Poco Beauty Instagram post that lacked proper identification as an advert, sparking a notable debate.
Media industry
Marketing tech
fromMarTech
5 months ago

3 reasons your paid social ads aren't converting (and how to fix them) | MarTech

Success in paid social media ads hinges on strong creative, precise targeting, and functional landing pages.
Marketing tech
fromExchangewire
5 months ago

Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase Budgets

Consumers are shifting their spending to align with their values, particularly regarding political alignment.
A strong demand exists for seamless omnichannel shopping experiences among younger consumers.
Marketing
fromTipRanks Financial
6 months ago

Snap and Reddit Lure Advertisers on TikTok by Offering Discounts - TipRanks.com

Snap and Reddit are leveraging TikTok's uncertain future to attract advertisers with discount offers.
Marketing
fromEMARKETER
7 months ago

Amazon Prime Video's ad tier launch leads to CPM price plummet

Streaming services' CPMs are set to remain high despite a general decline in ad prices for traditional media.
Brands can leverage ad market fluctuations to optimize spending across various platforms.
fromVariety
8 months ago

Snapchat Is Sending All U.S. Adult Users a 'Wicked' Sponsored Snap to Their Chat Inboxes

Snapchat launches its first Sponsored Snap ad for 'Wicked' to reach a broad audience ahead of the movie's release.
fromLindsey Gamble
9 months ago

Meta Enhances Partnership Ads with Creator Testimonials, Collection Ads, and New Hub - Lindsey Gamble

"Partnership Ads have become a cornerstone of influencer marketing on Instagram and Facebook, helping brands maximize the value of creator content."
Marketing
Marketing
fromMarTech
11 months ago

How brands are using AI in Meta's Advantage+ campaigns | MarTech

Fashion and beauty brands are rapidly adopting AI tools for optimized digital marketing in a competitive landscape.
Marketing
fromNewsChain
11 months ago

Just Eat ad featuring McDonald's burgers banned over targeting of under-16s

Just Eat's Facebook ad promoting McDonald's products was banned for insufficient care in preventing its exposure to under-16 audiences.
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