3 reasons your paid social ads aren't converting (and how to fix them) | MarTechSuccess in paid social media ads hinges on strong creative, precise targeting, and functional landing pages.
New social media features and updates to know this week - PR DailyAI is reshaping social media advertising with features like AI-assisted audience targeting and improved content labeling.
Council Post: 4 Tactics For Running Successful Facebook And Instagram Ad CampaignsAdvertising can now be launched quickly, enabling rapid scaling and engagement with potential clients.
3 reasons your paid social ads aren't converting (and how to fix them) | MarTechSuccess in paid social media ads hinges on strong creative, precise targeting, and functional landing pages.
New social media features and updates to know this week - PR DailyAI is reshaping social media advertising with features like AI-assisted audience targeting and improved content labeling.
Council Post: 4 Tactics For Running Successful Facebook And Instagram Ad CampaignsAdvertising can now be launched quickly, enabling rapid scaling and engagement with potential clients.
Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase BudgetsConsumers are shifting their spending to align with their values, particularly regarding political alignment.A strong demand exists for seamless omnichannel shopping experiences among younger consumers.
1 in 4 people say they'll go into debt for the holidays. Is social media to blame?The rise of social media advertising is significantly influencing holiday shopping behaviors and spending patterns among Americans.
Gen Z Sees Social Media as Cause for Overconsumption, Survey ShowsSocial media advertising influences both unhealthy spending habits and financial responsibility among consumers.
Meta's new AI tools will get you shopping even more on InstagramMeta introduces new AI-powered tools for brands and retailers to enhance advertising on Facebook and Instagram.Social media platforms like Meta are focusing more on boosting consumerism through personalized ads and product recommendations.
On Facebook ads, users may dislike 'likes'The effectiveness of social media advertisements varies with the type of ad and the endorsing friends.Accumulation of 'likes' on CTA ads may not always increase user engagement.
Consumers Shift Spend to Align with Values; Nine in Ten Shoppers Want Omnichannel Experiences; Marketers to Increase BudgetsConsumers are shifting their spending to align with their values, particularly regarding political alignment.A strong demand exists for seamless omnichannel shopping experiences among younger consumers.
1 in 4 people say they'll go into debt for the holidays. Is social media to blame?The rise of social media advertising is significantly influencing holiday shopping behaviors and spending patterns among Americans.
Gen Z Sees Social Media as Cause for Overconsumption, Survey ShowsSocial media advertising influences both unhealthy spending habits and financial responsibility among consumers.
Meta's new AI tools will get you shopping even more on InstagramMeta introduces new AI-powered tools for brands and retailers to enhance advertising on Facebook and Instagram.Social media platforms like Meta are focusing more on boosting consumerism through personalized ads and product recommendations.
On Facebook ads, users may dislike 'likes'The effectiveness of social media advertisements varies with the type of ad and the endorsing friends.Accumulation of 'likes' on CTA ads may not always increase user engagement.
Agencies and marketers point to TikTok in the running to win 'first real social Olympics'The Paris Olympics mark a significant shift in sports advertising towards platforms like TikTok.
Influencer Ads: How Brands Boost Social Ad Performance with CreatorsInfluencer ads outperform non-creator ads on TikTok and Instagram.Brands can boost collaboration posts with high engagement as influencer ads.
Snap and Reddit Lure Advertisers on TikTok by Offering Discounts - TipRanks.comSnap and Reddit are leveraging TikTok's uncertain future to attract advertisers with discount offers.
Some Brands Turned Off TikTok Smart+ After Inconsistent PerformanceTikTok Smart+ shows mixed effectiveness, with some brands benefiting from higher ROAS while others express concerns over transparency and performance.
Agencies and marketers point to TikTok in the running to win 'first real social Olympics'The Paris Olympics mark a significant shift in sports advertising towards platforms like TikTok.
Influencer Ads: How Brands Boost Social Ad Performance with CreatorsInfluencer ads outperform non-creator ads on TikTok and Instagram.Brands can boost collaboration posts with high engagement as influencer ads.
Snap and Reddit Lure Advertisers on TikTok by Offering Discounts - TipRanks.comSnap and Reddit are leveraging TikTok's uncertain future to attract advertisers with discount offers.
Some Brands Turned Off TikTok Smart+ After Inconsistent PerformanceTikTok Smart+ shows mixed effectiveness, with some brands benefiting from higher ROAS while others express concerns over transparency and performance.
How do Facebook ads disguise silencers as harmless car parts - GREY JournalThe promotion of products as gun silencers through misleading social media ads poses significant legal risks, especially with strict federal regulations in place.
GUEST EDITORIAL: Social media ads can't necessarily be trustedAvoid buying from Facebook ads as they carry a high risk of fraud and poor product quality.Refund processes for fraudulent purchases are lengthy and frustrating.
The Real ROI of Social Media Advertising for Startups - Social Media ExplorerSocial media advertising provides startups with cost-effective, targeted marketing options that can lead to improved return on investment.Startups need to analyze various metrics and select the right platforms for their campaigns to maximize effectiveness and efficiency.
Catch Of The Week: Sketchy Facebook AdsOnline ads can often overshadow real content and friends' posts on social media.It's critical to recognize the potential scam nature of many online ads.Scrutinizing ads and their sources is essential for online safety.
Successful Ad Campaign Examples For Podcasts, Websites, Streaming, and More (2024) - ShopifyDiverse advertising options exist, each with unique benefits for engaging target audiences effectively.
Amazon Prime Video's ad tier launch leads to CPM price plummetStreaming services' CPMs are set to remain high despite a general decline in ad prices for traditional media.Brands can leverage ad market fluctuations to optimize spending across various platforms.
Successful Ad Campaign Examples For Podcasts, Websites, Streaming, and More (2024) - ShopifyDiverse advertising options exist, each with unique benefits for engaging target audiences effectively.
Amazon Prime Video's ad tier launch leads to CPM price plummetStreaming services' CPMs are set to remain high despite a general decline in ad prices for traditional media.Brands can leverage ad market fluctuations to optimize spending across various platforms.
Top 3 AI Stocks to Watch in December 2024 | The Motley FoolInvestors should consider strong AI stocks like Meta Platforms as they show robust growth and engagement due to AI innovations.
Snapchat Is Sending All U.S. Adult Users a 'Wicked' Sponsored Snap to Their Chat InboxesSnapchat launches its first Sponsored Snap ad for 'Wicked' to reach a broad audience ahead of the movie's release.
Kamala Outspent Trump 20 To 1 On Facebook, Instagram During Week Of DebateHarris outspent Trump on social media ads 20 to 1 around the debate, emphasizing her strong campaign strategy.
Trump, Harris and the 10 political Facebook pages spending the most to court your vote - Local News MattersHarris's campaign significantly outspent Trump's on social media, despite a later start, indicating a shift in campaign strategies for upcoming elections.
Kamala Outspent Trump 20 To 1 On Facebook, Instagram During Week Of DebateHarris outspent Trump on social media ads 20 to 1 around the debate, emphasizing her strong campaign strategy.
Trump, Harris and the 10 political Facebook pages spending the most to court your vote - Local News MattersHarris's campaign significantly outspent Trump's on social media, despite a later start, indicating a shift in campaign strategies for upcoming elections.
Ecommerce decision-makers ramp up social media investment for the holidaysTwo-thirds of US decision-makers will boost social media ad investments this holiday season.The US retail sector's social media ad spending will hit $25.91 billion in 2024.
Meta Rolls Out Updated Ad Options for the HolidaysMeta enhances ad effectiveness with personalized discounts and streamlined discount codes.
Lead gen tactics for B2B: Best of the MarTechBot | MarTechOne effective campaign tactic for new contact discovery is combining targeted content marketing with data-driven social media advertising.
Ecommerce decision-makers ramp up social media investment for the holidaysTwo-thirds of US decision-makers will boost social media ad investments this holiday season.The US retail sector's social media ad spending will hit $25.91 billion in 2024.
Meta Rolls Out Updated Ad Options for the HolidaysMeta enhances ad effectiveness with personalized discounts and streamlined discount codes.
Lead gen tactics for B2B: Best of the MarTechBot | MarTechOne effective campaign tactic for new contact discovery is combining targeted content marketing with data-driven social media advertising.
Ecommerce decision-makers ramp up social media investment for the holidaysOver two-thirds of US decision-makers are increasing social media ad investments this season.US retail spend on social network ads is projected to rise significantly in 2024.Holiday ecommerce sales will heavily rely on social media platforms for consumer purchases.
Meta Enhances Partnership Ads with Creator Testimonials, Collection Ads, and New Hub - Lindsey GambleMeta enhances Partnership Ads with creator testimonials and content in Collection Ads, boosting influencer marketing effectiveness.The Partnership Ads Hub streamlines ad management for brands.
Meta's new AI tools will get you shopping even more on InstagramMeta introduces new AI-powered updates for businesses to enhance ads on Facebook and Instagram.Social media platforms are increasingly focusing on enhancing the shopping experience for users and supporting advertisers.
Scan Creators' History for Brand Safety: Viral Nation Updates Reputation Solution, SecureViral Nation's Secure solution enhances brand safety and creator alignment using advanced AI tools.
Business owner's shock after seeing how much it costs to work with influencers: 'Wild, wild west'Influencers' pricing can be extraordinarily high, surprising small business owners.
Meta Enhances Partnership Ads with Creator Testimonials, Collection Ads, and New Hub - Lindsey GambleMeta enhances Partnership Ads with creator testimonials and content in Collection Ads, boosting influencer marketing effectiveness.The Partnership Ads Hub streamlines ad management for brands.
Meta's new AI tools will get you shopping even more on InstagramMeta introduces new AI-powered updates for businesses to enhance ads on Facebook and Instagram.Social media platforms are increasingly focusing on enhancing the shopping experience for users and supporting advertisers.
Scan Creators' History for Brand Safety: Viral Nation Updates Reputation Solution, SecureViral Nation's Secure solution enhances brand safety and creator alignment using advanced AI tools.
Business owner's shock after seeing how much it costs to work with influencers: 'Wild, wild west'Influencers' pricing can be extraordinarily high, surprising small business owners.
TikTok Advertisers to Look to Rivals if Ban Bill PassesAdvertisers prepare contingency plans amid TikTok uncertaintyMeta's Reels and YouTube's Shorts could benefit if TikTok is banned
Senators target false prescription medication marketing on social media with new billBipartisan efforts are underway to regulate misleading prescription drug advertisements from social media influencers and telehealth firms.
TikTok Advertisers to Look to Rivals if Ban Bill PassesAdvertisers prepare contingency plans amid TikTok uncertaintyMeta's Reels and YouTube's Shorts could benefit if TikTok is banned
Senators target false prescription medication marketing on social media with new billBipartisan efforts are underway to regulate misleading prescription drug advertisements from social media influencers and telehealth firms.
Optimized Landing Pages Reduce Ad CostsOptimizing for ad engines reduces costs and enhances effectiveness of paid traffic through better alignment with landing page relevance.
How To Use (Meta) Facebook Ads Manager: A Guide for 2024 - ShopifyFacebook Ads Manager is essential for reaching potential customers with a small advertising budget.
Optimized Landing Pages Reduce Ad CostsOptimizing for ad engines reduces costs and enhances effectiveness of paid traffic through better alignment with landing page relevance.
How To Use (Meta) Facebook Ads Manager: A Guide for 2024 - ShopifyFacebook Ads Manager is essential for reaching potential customers with a small advertising budget.
'No-win, no-fee' ads for solicitors are prohibited - so why are they appearing on social media?Proliferation of banned social media ads risks encouraging dubious workplace claims, raising costs for Irish businesses.
How brands are using AI in Meta's Advantage+ campaigns | MarTechFashion and beauty brands are rapidly adopting AI tools for optimized digital marketing in a competitive landscape.
The hate speech landscape on Facebook is worse than you thought. Here's whyCharlie Kirk's ads on Facebook depict LGBTQ people as 'groomers,' violating Meta's hate speech policies.
Man's home-made advertisement for a sportswear shop is taking the internet by stormJack Kiernan's TikTok video successfully promotes his shoe store, highlighting the power of social media for local business marketing.
This Is Why 2 Different Ad Campaigns Featuring Steven Bartlett Have Just Been BannedASA bans ads featuring Steven Bartlett for misleading consumers about his investor status.
Just Eat ad featuring McDonald's burgers banned over targeting of under-16sJust Eat's Facebook ad promoting McDonald's products was banned for insufficient care in preventing its exposure to under-16 audiences.
This Is Why 2 Different Ad Campaigns Featuring Steven Bartlett Have Just Been BannedASA bans ads featuring Steven Bartlett for misleading consumers about his investor status.
Just Eat ad featuring McDonald's burgers banned over targeting of under-16sJust Eat's Facebook ad promoting McDonald's products was banned for insufficient care in preventing its exposure to under-16 audiences.
Snap Stock: What To Expect From Pinterest, Snap, Reddit Q2 EarningsPinterest stock showing positive setup post-pullback with potential catalysts like expanded partnerships and new AI-driven ad product.
Snap, Scope3 Team Up on New Measurement Tool for Social AdsScope3 partners with Snap for detailed carbon emissions measurement in social ad formats.
X Will Soon Enable Advertisers to Create Ad Audiences with AIAdvertisers on the platform formerly known as Twitter can soon create ad audiences through AI using conversational descriptions.
X Will Soon Enable Advertisers to Create Ad Audiences with AIAdvertisers on the platform formerly known as Twitter can use AI to create ad audiences based on conversational descriptions.
X Will Soon Enable Advertisers to Create Ad Audiences with AIAdvertisers on the platform formerly known as Twitter can soon create ad audiences through AI using conversational descriptions.
X Will Soon Enable Advertisers to Create Ad Audiences with AIAdvertisers on the platform formerly known as Twitter can use AI to create ad audiences based on conversational descriptions.
Meta's new generative AI features aim to make it easier to create ads - and they're freeAI tools in social media ads can help businesses grow significantly by reducing the manual effort in creating new content.
People are bored of social media ads, so let's get creativeTo stand out in social media advertising, focus on creating authentic and non-traditional content that engages with the audience in a meaningful way.
Starting With $0? Here's How To Advertise on Facebook for Free (2024) - ShopifyBrands invest heavily in social media advertising each year, with significant sales opportunities on platforms like Facebook.It is possible to advertise effectively on Facebook for free through creative methods and strategies that require minimal to no budget.
Instagram ads in UK promoting butt lifts' in Turkey as part of holidays in potential breach of rulesGrowing trend of UK residents seeking cosmetic surgery abroad due to factors like cost and luxury holidays.Increasing concerns among UK doctors about safety related to cosmetic procedures like Brazilian butt lifts.
The Social Media Ad Benchmarks Every Marketer Should KnowSocial media ads amplify awareness by 6.4 timesSocial media ads outperform cross-channel averages across brand metrics
'This is garbage': Step aside, influencers - we're now in the era of de-influencingDe-influencing trend emerged as a backlash to advertising on social media.Influencers create content to promote products, often leading followers to unnecessary purchases.
"Shark Tank" investor plans to buy TikTok if bill to ban the app pushes throughPresident Biden supports bill to address TikTok security concernsKevin O'Leary plans to buy TikTok if ByteDance is forced to sell
Instagram's Testing A New Feature That'll Drive Users Crazy!Instagram is testing 'unskippable video ads' in users' feeds, potentially irritating its user base.
10 Effective Growth Marketing Strategies for Your Startup | EntrepreneurContent marketing is vital for startup growth and establishing brand authority.SEO optimization drives sustainable traffic and improves website visibility.Utilizing social media advertising tools effectively can target specific audiences for startup growth.
Why Threads Does (And Doesn't) Matter; The Pixel Bullseye | AdExchangerThreads app focuses on user engagement over scale and reach, amidst a crowded social media advertising market.
Opinion | It's Time to Ban Pharmaceutical AdvertisingSocial media advertising for prescription drugs can be misleading and unethical.