Viva!'s advertisement aimed at protesting the treatment of dairy calves has been banned by the Advertising Standards Authority. The ASA deemed the ad irresponsible, distressing, and likely to cause widespread offense. The ad's horror film-like imagery, featuring a mother and a chilling narrative about losing a child, was particularly concerning for those who may have experienced such loss. The ad aimed to highlight the separation of calves from their mothers shortly after birth, but its execution led to its removal from circulation.
The vegan charity Viva!'s advertisement, depicting a human baby being taken from its mother to protest dairy treatment, has been banned due to its irresponsible and distressing content.
The Advertising Standards Authority determined the ad was likely to cause widespread offence, especially for viewers who have experienced child loss, likening it to a horror film.
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