Privacy campaigners have raised alarms regarding new data protection legislation, fearing it will allow political parties to exploit personal data for targeted messaging. They argue that the proposed laws grant the secretary of state discretionary powers, which could unfairly benefit the ruling party during elections. The campaigners, including the Open Rights Group, emphasize the importance of maintaining strict data use guidelines to protect voters' rights. A risk assessment process is expected to be weakened, which could lead to unregulated data use and jeopardize the democratic process.
Political parties are stuck in an arms race as to how they can use data to reach and influence potential voters in order to win elections.
The proposed data (use and access) bill would permit the secretary of state to use personal data without the same risk assessment and without parliamentary scrutiny.
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