The UK Parliament debate highlighted the concerning trend of diminishing free-to-air cycling coverage, epitomized by the closure of Eurosport and the impending absence of Tour de France broadcasts on ITV. Conservative MP Ben Obese-Jecty emphasized how these changes significantly increase the cost of accessing cycling coverage, estimating a 400% increase in subscription fees. He contended that the loss of accessible live coverage could negatively impact the sport’s future, particularly in inspiring young athletes, as cycling plays a crucial role in transforming lives and fostering community.
Last Friday, Eurosport was consigned to the history books. Eurosport's demise is a hammer blow for coverage of cycling in the UK.
Cycling is so much more than just a sport. It has changed lives, saved lives, given people purpose, given people freedom.
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