Gordon McKee demonstrated the UK's debt to GDP ratio using stacks of custard creams and chocolate bourbons, attracting more than 3.3m views on X for an 101-second video. McKee has hired a digital content creator and produced professional-grade short videos using grabby analogies designed to go viral. Several parliamentary colleagues, including Richard Burgon, have begun to emulate his approach. McKee aims to produce a couple of such videos a week focused on Instagram, TikTok and YouTube Shorts to reach audiences beyond the politically hyper-engaged. Labour leader Keir Starmer announced significant investment in comprehensive digital campaigning training and the party unveiled Operation Second Term.
"A perennial head-scratcher for progressives is how to craft a simple, compelling message on the economy. One Labour MP found the answer in a few packets of M&S biscuits. Gordon McKee, who represents Glasgow South, has racked up more than 3.3m views on X with an 101-second video in which he demonstrates the UK's debt to GDP ratio using stacks of custard creams and chocolate bourbons."
"But in the parliamentary Labour party McKee is a pioneer, and the only backbencher known to have hired a digital content creator. The decision has paid off, with a series of professional-grade videos using grabby analogies designed to go viral. In recent weeks a few of his colleagues have began to emulate him, including the Leeds East MP Richard Burgon."
Read at www.theguardian.com
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