A study by More in Common reveals that leftwing activists in Britain, categorized as progressive activists, are less likely to collaborate with political opponents compared to other groups. This population, making up 8-10% of British voters, tends to exhibit disdain for differing opinions. The report suggests that their approaches, including the imposition of purity tests and the use of inaccessible language, could alienate wider audiences and contribute to the rise of far-right ideologies. To regain influence, activists must adopt a more inclusive and persuasive engagement strategy with the public.
If the liberal left are going to get back on the front foot it will require a much more deliberate approach to meeting people where they are, and engaging with the old-fashioned work of persuasion, rather than expecting people to be on board with social change from the outset.
Progressive activists are the backbone of many of the UK's campaigning organisations and have often been the drivers of social change in the UK. However, their political outlook and approach to bringing about change makes them outliers from much of the wider public and those they are trying to win over.
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