A report by the Commons women and equalities committee criticizes the media for depicting baby boomers as either affluent or frail, ignoring the inequalities faced within older demographics. It highlights the lack of representation for those struggling financially or digitally excluded, particularly those over 75. Chairwoman Sarah Owen calls for stronger regulatory support against age discrimination, mentioning that current laws are poorly enforced. The government asserts existing protections are adequate, but Owen advocates for more robust measures, including a UK-wide commissioner for older persons and a strategy combating ageism.
MPs have cautioned that portraying baby boomers as 'wealth-hoarding' may encourage harmful ageist views in the UK media, highlighting inequities among age groups.
The Commons women and equalities committee's report indicates that stereotypes of older adults as either wealthy or frail fail to acknowledge the diverse experiences and challenges faced within this demographic.
Sarah Owen, chairwoman of the committee, emphasized the need for tighter regulations against age discrimination, arguing that current laws are ineffectively enforced and insufficient.
The report reveals that a significant proportion of older adults, particularly those over 75, lack internet access, complicating their ability to utilize essential services that are increasingly digital.
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