"The campaigns certainly want the [celeb] support because it helps in a broader sense to brand their candidates and highlight strengths or mitigate weaknesses," said Brett Buerck, CEO of Majority Strategies, a national Republican consulting firm. "Having the support of younger, more glamorous Hollywood influencers creates an illusion of vitality." Celebrities moving politically can amplify campaigns but often attract existing voters rather than swaying undecided ones.
"[Most] people who are impressed by these celebrities have already picked a side and put their jersey on for their candidate," Buerck said. "I see no evidence that Brittany Mahomes will be the tipping point towards saving your version of Democracy." While celebrity influence is notable, its actual impact on electoral outcomes may be overestimated.
Elon Musk, the Tesla and SpaceX CEO, has become one of Trump's biggest supporters, donating nearly $120 million to a pro-Trump Super PAC. His shift to the right contrasts sharply with his past support for Democrats, having voted for Obama in 2008 and 2012. This vocal support exemplifies the growing trend of celebrities shifting political allegiances during this unprecedented election season.
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