The conclave, a traditional process for electing a new pope in the Catholic Church, unexpectedly became a viral sensation as fans placed bets, followed live updates, and even created fantasy leagues. The excitement peaked when Robert Francis Prevost was elected as Pope Leo XIV, with white smoke signaling his selection. The event was marked by unusual fan engagement, including a dedicated livestream of the Sistine Chapel chimney and updates from accounts like Pop Crave, blending the sacred tradition with contemporary entertainment culture.
Pope Crave innovatively integrated the conclave into popular culture by providing real-time updates on Twitter, making the election engaging and relatable to a wider audience.
With a dedicated 24/7 livestream focusing on the Sistine Chapel chimney, the Vatican tapped into a new audience, merging tradition with modern technological engagement.
Collection
[
|
...
]