#social-media-trends

#social-media-trends

The 'Wirkin' challenges traditional notions of luxury and status by providing an affordable alternative to the highly desired Birkin bag.

BuzzFeed offers a curated selection of products that are independently selected by editors.

Content creators risk follower loss when engaging in political issues, even inadvertently, as seen in the aftermath of Alexandra Cooper's interview with Kamala Harris.

AI tools will help streamline content creation in cultural organizations, but personalization remains crucial.

Niche community engagement will drive future social media strategies for arts organizations.

Proper influencer behavior is critical for maintaining a positive restaurant experience and protecting the establishment's reputation.

Brands must engage with meme culture but avoid forced or corporate voice when interacting on social media.

Brands should prioritize valuable engagement over chaotic content trends in social media.

TikTok is leveraging creators for live shopping events to boost holiday sales.

Teen usage of Facebook has drastically decreased from 71% in 2014-15 to 32% today, indicating a significant shift in social media preferences.

YouTube and TikTok are now the leading platforms among teens, with 73% and 60% daily usage respectively.

The TikTok-ification of social media shifts focus to niche influencers over general lifestyle personalities, maximizing ad investment.

TikTok's potential ban threatens creators' livelihood, particularly female influencers, amidst broader implications for small business revenue in the U.S.

TikTok is leveraging its creators for LIVE shopping events to boost holiday sales and user engagement.

Amazon sales in 2024 were greatly shaped by TikTok, especially in beauty, groceries, and auto parts.

Virality on social media doesn't always ensure a product's long-term success among consumers.

Instagram may account for half of Meta's U.S. ad revenue by 2025.

User engagement with video content on Instagram is significantly driving ad revenue growth.

Straight men are increasingly using Instagram's Close Friends to share revealing content, challenging traditional gender norms.

Instagram is enhancing user engagement with new holiday features.

Lizzo lost 84,298 Instagram followers due to controversies and scandals in 2023.

Instagram is testing a more prominent Suggested Reels layout in a 2x2 grid format, fostering greater user engagement.

In 2025, organizations will increasingly rely on AI tools for content creation while navigating challenges in maintaining audience engagement and authenticity.

Over half of long-form LinkedIn posts are estimated to be AI-generated, raising questions about authenticity on the platform.

Organisations must use AI tools thoughtfully to balance efficiency and personalisation in content creation.

Democrats need to invest in a more inclusive approach to engaging creators across platforms to enhance their media presence.

LinkedIn is becoming a key platform for influencer marketing, supported by short-form video content and a growing focus on B2B influencer partnerships.

Influencers must adapt to maintain authenticity in an oversaturated market filled with discerning audiences seeking genuine engagement.

The creator economy has significantly advanced, marked by collaborations, governmental recognition, and strategic brand partnerships, indicating a shift in marketing approaches.

Hootsuite is leveraging influencer marketing to maximize visibility and engagement for its 'Social Media Trends 2025' report.

Brands are increasingly linking beauty products to cultural moments.

Ariana Grande's R.e.m. Beauty surged in social media presence due to 'Wicked' collaboration.

Effective influencer strategies are crucial for brand engagement.

Marketers must adapt to changing consumer behavior driven by AI and social media, moving away from traditional search strategies.

The rise of conversational AI and social media is reshaping consumer information-seeking behaviors.

Unconventional gems from Amazon, driven by social media trends, are rapidly growing in popularity among consumers.

Record number of users deactivated X accounts post-election, reflecting discontent with Elon Musk and Trump.

Elon Musk's X faces significant user attrition amid elections, prompting a shift to alternatives like Threads and Bluesky.

Grok-2's access has led to humorous and polarizing content generation, highlighting users' ability to exploit its responses for social media engagement.

X social media platform use is declining in the UK, particularly among adults, evidenced by a significant fall in adult user numbers.

Generative AI tools are not engaging British adults significantly, indicating a lack of interest in this technology.

LinkedIn enhances user engagement with a 'Breaking News' label, encouraging immediate interaction with timely stories.

Spotify Wrapped showcases how user data can be transformed into engaging content, driving social media buzz and corporate visibility.

On Election Day, over 115,000 U.S. users deactivated their X accounts, showcasing a notable reaction to the platform during this crucial time.

Threads remains a top downloaded app due to strong iOS performance, but retaining user engagement is crucial for future growth.

Brands are harnessing social media trends to effectively reach diverse audiences and increase sales.

Teenagers are deeply engaged with digital platforms, reporting significant daily usage patterns and notable declines in traditional social networks.

Pebbling is a unique trend reshaping teen communication through casual expressions of affection and emotional connections.

Invisible ink enhances gossip by creating anticipation and a sense of exclusivity among users.

A Timothee Chalamet lookalike contest in New York became a viral sensation, inspiring similar events globally and highlighting the appeal of in-person entertainment.

The rise of celebrity lookalike contests is fueled by social media and new AI technologies like the Star by Face app.

The spontaneous Harry Styles lookalike contest in London reflects a new trend of chaotic celebrity mimicking events fueled by social media.

The 4B movement encourages women to disengage from men, catalyzed by socio-political events and social media.

The 4B movement empowers women to redefine their priorities and embrace abstinence as a form of empowerment and protest against women's rights infringements.