The DNC's new campaign includes a Snapchat filter encouraging young voters in battleground states to be fearless on issues at the forefront of this election cycle, such as reproductive rights and economic opportunities, according to the committee's press release. The filter includes a link to IWillVote.com, where people can learn how to vote for Harris.
I'm voting for [Harris] because she fights for the rights and causes I believe need a warrior to champion them, Swift, TIME's Person of the Year in 2023, wrote in the caption of her Instagram post that night.
The campaign encourages young voters to connect with political issues important to them, demonstrating the DNC's focus on reaching out to younger demographics at concerts and on social media platforms.
DNC communications director Rosemary Boeglin emphasized that the committee is trying to ensure every young voter has the resources they need to cast their ballot, indicating that no vote is being taken for granted.
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