In the lead up to the 2024 US presidential election, Kamala Harris mentioned 'Donald Trump' more than 'Kamala Harris' in ads on Facebook and Instagram, reflecting a strategic focus on his notoriety.
Trump's campaign heavily relied on the slogan 'Make America Great Again,' emphasizing a familiar messaging style that resonated with his base from the 2016 campaign, showcasing a continuity in campaign branding.
The Meta Ad Library serves as a powerful tool for researchers and journalists, offering insights into digital advertising strategies that may align with or inform candidates' broader campaign tactics.
By analyzing advertisements from both candidates on Facebook and Instagram, we gained valuable insights into their campaign strategies, revealing how digital platforms influence modern political communications.
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