"At leading prediction market Kalshi, more than $47 million has been staked this season on what are known as NFL announcer mention markets, where users trade on the probability of what the play-by-play broadcaster or color analyst will -- or will not -- say during games. Since September, the average amount risked on NFL announcer mention markets has grown more than seven times, from less than half a million per game at the start of the season to $3.55 million on the AFC and NFC championship games"
"During last week's AFC Championship Game, more than $400,000 was riding on whether the CBS announcing team of Jim Nantz and Tony Romo would say the word "honor." Those who backed yes were rewarded when Nantz said "honors" with just over a minute left in the second quarter. The NFL has publicly objected to some of the phrases being featured in mention markets, and although networks have stayed mum on the topic, having their announcers as the subject of bets could raise questions."
Betting markets that predict whether NFL announcers will utter specific words have expanded rapidly this season. More than $47 million has been wagered on NFL announcer mention markets at Kalshi. Average risk per game increased from under $500,000 to about $3.55 million on the AFC and NFC championship games. Individual markets attracted six-figure bets, including more than $400,000 on whether Jim Nantz or Tony Romo would say "honor," and bettors were paid when Nantz said "honors." The NFL has publicly objected to some phrases while networks have declined to comment. Markets now include dozens of potential Super Bowl terms and draw casual and professional traders alike.
Read at ESPN.com
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