Richard Montañez sued Frito-Lay and PepsiCo, accusing them of defamation for excluding him from the origin story of Flamin' Hot Cheetos.
Montañez claims his career as a public speaker suffered due to Frito-Lay and PepsiCo's alleged defamation, impacting his 35 engagements a year.
Montañez asserts he created Flamin' Hot Cheetos as a product and movement, building a $2 billion industry, vowing not to let them destroy his legacy.
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