Over 100,000 individuals, primarily from Black churches, are participating in a national boycott against Target by abstaining from shopping for 40 days. This movement, termed the "Target Fast," arises in response to the company's decision to reverse its diversity, equity, and inclusion (DEI) programs. Leading this initiative is Pastor Jamal Bryant, alongside other faith and civil rights figures. This coordinated action aims to highlight the perceived regression of civil rights advancements, emphasizing the need for continued advocacy for diversity in corporate practices.
"The advances made during the civil rights movement are being pushed backwards with the cancellation of DEI. This generation owes it to the previous generation to fight to try to make America great, which is only happening through diversity."
"The 'Target Fast' coincides with Lent and is the latest consumer action against one of the largest retail companies in the country. Since Target announced its DEI efforts rollback, boycotts have emerged across the nation."
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