"The courtroom showdown in Alexandria, Virginia, will pit lawyers from Google and the U.S. Department of Justice against each other in closing proceedings focused on the complex technology that distributes millions of digital ads across the internet each day. After a lengthy trial last year, U.S. District Judge Leonie Brinkema ruled in April that pieces of Google's ad technology had been rigged in a way that made it an illegal monopoly."
"The Justice Department wants Brinkema to force Google to sell some of the ad technology that it has spent nearly 20 years assembling, contending a breakup is the only way to rein in a company that the agency's lawyers condemned as a "recidivist monopolist" in filings leading up to Friday's hearing. The condemnation refers not only to Google's practices in digital advertising but also to the illegal monopoly that it unleashed through its dominant search engine."
Federal court in Alexandria will hear closing arguments about remedies after a judge found parts of Google's ad technology had been rigged to create an illegal monopoly. The proceedings focus on the complex systems that distribute millions of digital ads daily and follow a prior ruling and a subsequent 11-day trial to determine appropriate remedies. The Justice Department seeks an order forcing Google to sell some ad technology built over nearly 20 years, arguing a breakup is necessary to rein in a company labeled a recidivist monopolist. The earlier search case produced limited remedies and helped trigger a surge in Alphabet's market value.
Read at SFGATE
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