He wants children's bikes made in the U.S.A. and tariffs against his rivals

"Brian Riley's journey into the bike business began with a traumatic family experience when his grandfather had a serious accident while riding. This incident inspired him to create a safer braking system for bicycles, leading to the development of SureStop brakes, which allow for simultaneous braking of both tires with a single lever."

"Riley's ambition to manufacture bicycles in the U.S. stems from a desire to counter the trend of importing bikes, as nearly all bicycles sold in America are made overseas. He believes that establishing a factory in Seymour, Indiana, will not only create jobs but also contribute positively to the local community."

"In his efforts to promote domestic manufacturing, Riley is requesting the Trump administration to impose higher tariffs on foreign bicycle imports. He views this as a potential test case for the administration's strategy of using import taxes to bolster American manufacturing, despite facing significant opposition from bicycle retailers and importers."

Brian Riley entered the bike industry after a family accident involving his grandfather. He developed SureStop brakes, allowing simultaneous braking of front and back tires. Seeking to manufacture in the U.S., he faced challenges due to the dominance of overseas production. Riley established Guardian Bike Company in Seymour, Indiana, aiming to promote local manufacturing. He is advocating for higher tariffs on foreign bikes to support his initiative, despite opposition from retailers and importers who rely on imported bicycles.

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