Inside the Secretive $700 Million Ad-Testing Factory for Kamala Harris
Briefly

Future Forward is quickly becoming a central player in the Democratic political scene, spending heavily on ads while employing advanced techniques to measure effectiveness against voter resonance.
The super PAC calls its method a 'Moneyball' approach to advertising, creating numerous ad variations and conducting millions of surveys to derive impactful messages.
Read at www.nytimes.com
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