MSNBC will be rebranded as MS NOW, reflecting its mission to provide comprehensive news and opinion journalism. This change, confirmed by Versant CEO Mark Lazarus, aims to set a new direction independent from NBCUniversal. The network will no longer use the NBC logo and plans to hire around 100 new journalists. An internal email noted that this shift allows the brand to affirm its independence and modernize its journalistic operations.
"MSNBC will become MS NOW (short for 'My Source for News, Opinion, and the World'). This new name underscores the brand's mission to serve as the destination for domestic and international breaking news and the best-in-class opinion journalism."
"Our promise to you remains as it always has. You know who we are, and what we do."
"During this time of transition, NBCUniversal decided that our brand requires a new, separate identity. This decision now allows us to set our own course and assert our independence as we continue to build our own modern newsgathering operation."
"The future of our success is not tied to remaining within the NBC family and using the peacock as part of our identity."
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