European news publishers are capitalizing on the 'Trump bump' phenomenon by bundling subscriptions with The New York Times for their premium readers. Companies like El País, Politiken, and others are offering complimentary access to bolster their subscription deals, aiming to attract audiences interested in U.S. election coverage. This strategy supports The New York Times' goal to expand its international readership and provides European publishers with added customer perks. The initiative is evolving and showing signs of success as publishers continue to engage in collaborative efforts for shared benefits.
The 'Trump bump' isn't just for news publishers in the United States, as European outlets offer bundled subscriptions to The New York Times.
In Europe, premium subscribers enjoy access to major U.S. publications as part of their local deals, enhancing their news consumption experience.
The partnerships are aimed at mutual benefit; local European publications enhance their offerings while The New York Times expands its international readership.
Andy Wright, Times SVP, notes the initiative aims to provide an international audience with independent journalism and is seeing initial success.
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