"It appears that ads from companies like Polymarket or Kalshi will not air during the upcoming Super Bowl. According to the NFL, the league placed prediction market commercials under its "prohibited categories" for Super Bowl advertising on February 8. As reported by Front Office Sports, prediction markets now sit under the same category as tobacco, pornography, firearms, "and other controversial subjects.""
"Prediction markets have become a concern within the sports industry. It's something that the NFL has pushed back on, despite other companies using their name and licensing, gladly adopting it. In recent months, more news has broken about games being allegedly thrown over gambling. While these have mostly stemmed from proposition bets, there has been increasing scrutiny of prediction markets."
"On Kalshi, the bet for the Super Bowl game is weirdly titled as seen by ReadWrite. Rather than using any of the NFL's branding, like "Super Bowl", "Seattle Seahawks", or "New England Patriots", it is has been labelled "Pro Football Champion" in some instances. The wager currently predicts that the Seahawks, or just "Seattle", will win against "New England" to become the victor. The same is also for the NBA, or "Pro Basketball Champion" game."
NFL placed prediction market commercials in its prohibited categories for Super Bowl advertising, grouping them with tobacco, pornography, firearms, and other controversial subjects. The league cited concerns that prediction markets lack the same safeguards as regulated sportsbooks. The move comes amid growing scrutiny after reports of games allegedly thrown over gambling and rising attention to proposition bets. Some platforms, like Kalshi and Polymarket, offer wagers on championship outcomes while avoiding NFL trademarks; Kalshi has labeled bets as "Pro Football Champion" and "Pro Basketball Champion." The NHL has licensed prediction market offerings, while Kalshi and Polymarket report large trading volumes for major games.
Read at ReadWrite
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