"A lot of people came into the shop that Saturday after it happened and said, 'We haven't heard about the shop until we saw Ann Michael's post,' McCarthy said. "Our followers went up, and certainly it has brought a lot of traffic in.""
""We weren't trying to do anything here other than share a little gift with her," McCarthy said. "That's what's so fun about this for us. We have somebody who's really fun, who likes to needlepoint. That's what we're excited about.""
""All hell broke loose in a good way," she said."
Greenhouse Needlepoint, a hand-painted needlepoint shop in Norwell that opened in January 2025, experienced steady early growth under owner Shana McCarthy. Growth accelerated sharply after Ann Michael Maye posted a flat-lay Instagram photo on Jan. 30 of a miniature shirt canvas reading "I love Drake Maye" and tagged the shop. The shop had sent the gift after noticing Ann Michael's needlepoint interest on TikTok. The shop's Instagram following rose roughly 18% in a week, in-store traffic spiked, and ongoing posts and a TikTok WIPWednesday update sustained customer interest.
Read at Boston.com
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