The U.S. Olympic Committee filed a lawsuit in U.S. District Court against Prime Hydration, founded by Logan Paul and KSI, for using Olympic trademarks without permission.
The lawsuit seeks to recover all profits derived from infringing products and significant damages, highlighting the importance of protecting Olympic trademarks.
Prime Hydration continued using the trademarks even after a warning from an Olympic Committee lawyer, potentially threatening the sponsorship deal with Coca-Cola.
The legal action emphasizes the value of exclusive sponsorships, like Coca-Cola's, for funding the U.S. Olympic team and the consequences of trademark misuse.
#us-olympic-committee #trademark-infringement #coca-cola-sponsorship #legal-action #olympic-trademarks
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