MSNBC is set to rebrand as MS NOW, indicating a departure from its previous association with NBC. The name change aims to establish a distinct identity, as emphasized by president Rebecca Kutler's communications to staff and viewers. Kutler acknowledged the emotional ties many have to the MSNBC name, noting the decision came after significant debate. She reassured audiences that familiar hosts and journalists will remain as the network embraces its future. This transition follows NBC Universal's structural changes with the creation of a new parent company, Versant.
Rebecca Kutler, MSNBC's president, acknowledged the challenge of changing a long-established name, stating, "I want to acknowledge that for many of you who have spent years or decades here, it is hard to imagine the network by any other name. This was not a decision that was made quickly or without significant debate."
Kutler addressed viewers directly, saying, "We understand. But our promise to you remains as it always has. You know who we are, and what we do. The same familiar and trusted hosts and journalists who make sense of what is happening in Washington, across the country, and around the world will still be here."
The name change to MS NOW, standing for My Source News Opinion World, signifies a new chapter for the network following its separation from NBC, as reported by the Associated Press' David Bauder: "The name change was ordered by NBC Universal, which last November spun off cable networks into its own company, called Versant."
Kutler expressed optimism about the network's future, stating, "This gives us the freedom to chart our own path forward, and we're excited about where it's headed."
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