"Nothing makes Americans want to gamble like the Super Bowl. Every year, the game is reliably the biggest day for sports betting: On platforms such as FanDuel and DraftKings, people are already putting money down on which team will win the opening coin toss, how long the national anthem will be, and what color of Gatorade will be used to douse the winning head coach."
"Gambling on sports has become nearly inescapable. Nearly half of American men ages 18 to 49 maintain an active online sports-betting account, and Vegas odds have invaded telecasts and talk shows. During NFL games, sportsbook commercials now outnumber beer ads. Despite all of that, more than a third of adults still cannot legally gamble from home: Online sports betting remains banned in 18 states, including California and Texas."
The Super Bowl drives the largest single-day surge in sports wagering, with people betting on outcomes from the coin toss to novelty propositions. Online sports betting has become widespread, especially among men ages 18 to 49, and sportsbook advertising now saturates NFL broadcasts. Despite that reach, online sports betting remains illegal in many states. Prediction markets operate by trading outcome-based contracts rather than taking bookmaker odds, enabling platforms such as Kalshi to offer sports-related wagers where conventional online betting is banned. Kalshi launched its sports operation shortly before the 2025 Super Bowl and saw substantial early betting volume.
Read at The Atlantic
Unable to calculate read time
Collection
[
|
...
]