Courtney Reagan of CNBC reports on the substantial financial impact of President Trump's tariffs on retailers, revealing a model indicating potentially high price increases. Retailers face tough choices: mitigate the tariffs, adjust their operations, or pass costs to consumers. Despite efforts to keep prices stable, major retailers like Walmart and Macy's have signaled that some price increases seem unavoidable. The complexities of these tariff policies lead to uncertainty in pricing strategies, illustrating the profound effect of tariffs on both the economy and consumer prices.
The true cost of tariffs is almost impossible to quantify. But if a retailer didn't or couldn't absorb the cost and passed it all on, how much would prices increase?
Most large retailers are trying to work on mitigation strategies, although Walmart and Macy's have said prices will increase regardless.
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