The article discusses the concept of hypernormalization, a term that encapsulates the current atmosphere in the US as identified by digital anthropologist Rahaf Harfoush. Originating from a term used to describe Soviet Russia, hypernormalization refers to the phenomenon where individuals are aware of systemic dysfunction yet continue their daily lives amid fear and denial. Harfoush's viral Instagram video resonated with many, leading to widespread discussions about the emotional and social implications of living in such a context. The phenomenon reflects a broader sense of disillusionment with governing institutions and the societal status quo.
Hypernormalization describes life in a society where people recognize that governing systems are broken, yet continue with their lives as if everything is normal.
Rahaf Harfoush's viral video resonated with millions, capturing a collective feeling of disconnect between the reality of systemic failures and the facade of normalcy.
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