FDIC board proposed amending signage rules to simplify display of the official digital sign and non-deposit signage on bank websites, mobile apps and ATMs. The proposal narrows display requirements toward screens and webpages most relevant to consumers and aims to resolve implementation issues and sources of confusion arising from the 2023 signage requirements. The December 2023 rule had required FDIC-insured institutions to display a new digital sign across digital channels by January 2025 and to explicitly label insured and non-deposit products. Stakeholders had raised concerns that parts of the 2023 rule were overly prescriptive and technical.
The Federal Deposit Insurance Corp. board issued a proposed rule Tuesday that would amend the agency's signage rules, simplifying the requirements for banks to display the FDIC's official digital sign and non-deposit signage on bank websites and mobile apps, as well as ATMs. The proposed changes are meant to adjust requirements adopted in a 2023 final rule meant to protect against false advertising, misrepresentations and misuse of the FDIC's logo, the agency said Tuesday.
In December 2023, the FDIC board finalized a rule that required FDIC-insured depository institutions to display a new FDIC sign across all of their digital channels by January 2025. The rule also required insured and non-deposit products be explicitly labeled. The rule formalized long-running guidance, but the FDIC felt clear labeling was needed with the prevalence of digital banking, then-Chair Martin Gruenberg said at the time.
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