How Newsrooms Are Using AI Chatbots to Leverage Their Own Reporting - and Build Trust
Briefly

The US bombing of Iran led to fluctuations in global oil prices, with Brent crude briefly exceeding $81-82 per barrel after increasing by over 3%. In contrast, internal newsroom AI chatbots, like Ask The Post AI, provide cautious and simplified summaries based on vetted sources, reporting a decrease of about 1% in global crude prices. Numerous news organizations are deploying generative AI chatbots to enhance reader engagement, drawing from strict internal guidelines to avoid misinformation, while acknowledging that these tools are experimental and may still produce errors.
The major difference between LLM AI chatbots and internal newsroom AI chatbots is the trustworthiness of information sources, with the latter relying on vetted databases.
Internal generative AI chatbots like Ask FT and Ask The Post AI aim to provide information based on their own site's reporting and strict safeguards against misinformation.
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