"Digital advertising is an increasingly important part of every political campaign, but it turns out tons of money gets wasted on, well, crap. Myles Bugbee, the founder of Persuasion & Pixels, joins us on this week's episode of The Downballot podcast to explain how middlemen in this opaque new world extract money from advertisers without adding any value-and how campaigns can avoid common pitfalls."
"Republicans have already learned some important lessons, but Democrats, Bugbee says, are still playing catch-up. Co-hosts David Nir and David Beard also explore the brand-new candidacy of Tejano music star Bobby Pulido, whose bid for a House seat in South Texas has Democrats hopeful he can help reverse the party's losses with Latinos. They discuss party-switcher Jeff Duncan, who's now running for governor of Georgia as a Democrat after serving as lieutenant governor as a Republican."
Digital political advertising consumes growing campaign budgets while a large share of spending is wasted through intermediaries that extract fees without providing value. Campaigns can reduce waste by cutting unnecessary middlemen, demanding transparency in ad buys, and scrutinizing programmatic placements. Republican campaigns have already adjusted strategies and reduced such waste; Democratic campaigns continue to lag in adopting best practices. Several political developments intersect with campaign strategy: Tejano music star Bobby Pulido launched a House bid in South Texas, raising hopes of improving Democratic performance with Latino voters. Party-switcher Jeff Duncan now runs for Georgia governor as a Democrat. Former Rep. Wiley Nickel launched a bid for district attorney.
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