Linda Yaccarino took over Twitter's ad business after Elon Musk's controversial acquisition, aiming to repair its damaged relationships and business structure. Within months, her role was perceived as a cleanup operation, requiring her to maintain internal morale and navigate challenges created by Musk's management style. Previously, Yaccarino led NBCUniversal's advertising efforts, accumulating over $100 billion in sales and establishing strong relationships in the ad industry. Despite embracing Musk's lax content moderation strategies, her time at Twitter was characterized as a thankless task as she gradually prepared to leave the company.
When she joined the platform formerly known as Twitter in June 2023, investors and ad industry professionals heralded her as a potential savior.
Her most important responsibility crystallized: She would be a highly visible clean-up crew for Musk.
This job involved mending relationships, easing anxieties, and answering to one of the most notoriously challenging leaders in tech.
Yaccarino joined Twitter from NBCUniversal, where she ran the ad business for more than a decade, generating over $100 billion in ad sales.
Collection
[
|
...
]