Instacart, with $3.3 billion in revenue, is lobbying Mayor Adams to veto a bill expanding delivery worker minimum pay standards to grocery delivery personnel. The bill passed with 36 votes, emphasizing pay parity for grocery delivery workers. Instacart has launched a campaign featuring ads, a fake grassroots group, and targeted individual Council members to convey a message of affordable groceries. The bill focuses on minimum wage and does not necessitate increased service charges for users, complicating the affordability narrative propagated by Instacart.
Instacart is ramping up efforts to convince Mayor Adams to veto a bill expanding minimum wage standards to grocery delivery workers, using ads and targeted campaigns.
The bill, Intro 1135, aims to provide pay parity for grocery delivery workers, reflecting similar rights afforded to restaurant delivery employees, but Instacart opposes it.
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