"I point that out so you know that I have a leg to stand on when it comes to judging digital marketing ads. So I can say without any hesitation that the plethora of digital marketing that is spewing out of the Department of Homeland Security, all narcissistically featuring Secretary Kristi Noem, is a bunch of garbage. It says something about the state of our government that the DHS is now producing airport propaganda videos so embarrassing that airports are refusing to play them."
"In her latest performance, Noem, the department's resident leader of kookiness, recorded a message blaming Democrats for the government shutdown. The video is ridiculous but not surprising. If I were grading it, I would give it an F, and I'm being kind. This is the latest example that shows that Noem has been transforming the Department of Homeland Security into her own digital vanity studio. Every week brings a new clip starring the wild-eyed secretary, teeth sparkling, hair flowing, earrings dangling, makeup caking, and lipstick blinding."
Kristi Noem's involvement in Department of Homeland Security digital outputs has produced provocative, self-promotional videos that airports have refused to play. The clips often place Noem in glamorous, theatrical roles while assigning political blame and dramatizing enforcement actions. Examples include an airport spot blaming Democrats for a shutdown, a militarized ICE raid montage with explosions and tactical gear, and a recruitment video with a celebrity cameo. Incongruous creative choices, such as using Nirvana's "Smells Like Teen Spirit" for ICE footage, amplify perceptions of vanity, spectacle, and disregard for legality and public trust.
Read at Advocate.com
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